Celosia is a tender perennial that is winter hardy to USDA Zones 10-11. It is easily grown in fertile, consistently moist, well-drained soils in full sun. Tolerates light shade and dry soils. Thrives in hot and humid St. Louis summers. Seed may be sown directly in the garden after last spring frost date. For earlier bloom, start seeds indoors 6-8 weeks before last frost date. Set out seedlings or purchased plants after last frost date. Taller cultivars should be planted in locations sheltered from strong winds. Deadhead spent flowers to prolong bloom.