The Purple Coneflower is a long-lived, reliable standby for the perennial garden. Rosy purple petals fall below the prominent orange-tinged central dome and blooms in late June to September. It should be placed toward the front or middle of the border, or interplanted with Ox-Eye Daisy in the cut flower garden. It should be grown in fertile, well-drained soil. The plant blooms well in shade, but does even better in sun. Reaches 3' tall on straight vertical stalks.